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ABOUT NASER

Born and raised in Amman, Omar Naser graduated from Bonn Rhein Seig university in international management . His childhood and his ambitions encouraged him to take his steps alone since he was raised in a traditional clothing family business.
His signature style of sharp tailoring, natural confidence and pure originality was immediately apparent in his first works despite the tough pressures he had through working for his family, he was the creative director of LAVORO in China and Egypt and enjoyed great experience during his stay.

"MY GOAL IS CREATE SOMETHING THAT PEOPLE WILL WANT TO KEEP FOR LIFE, AND SO, I WILL NEVER STOP."



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SUSTAINABILITY

Omar Naser launched his own fashion label
under his family name NASER in 2013.

Omar’s responsibility to his existence made him more careful and thoughtful about his actions to the world and that’s why Omar Naser is using sustainable materials in NASER collections taking responsibility, he says “ a thousand mile journey starts with only one step, NASER as a leading company is established mainly to strengthen noble characters and having an eye of mercy and compassion with everyone, In the years ahead, our people will look to us for guidance and inspiration, they want to know that we care for them and their families, they will model their behavior on our integrity.

NASER, the new spirit of tradition.

NASER, the new spirit of tradition.

“I made NASER under a very tough circumstance and out of nothing and I never gave up chasing my real me ethical wise and passion wise, and my intention is to be distinguished and different than normal and that is by providing transparency into our business practices; the modern consumer’s knowledge of environmental issues and working conditions means they respond to transparent business practices. And transparency is now more of an expectation than an option. We create sustainable processes and engaging our customers with it; a demand for more sustainable materials and production methods is a key hallmark of new consumerism. At NASER, Fashion and sustainability both exist. Fashion is sexy, addictive, exclusive and very fast moving; sustainability on the other hand, it's about slowness, care, flourishing and responsibility. We believe at NASER that things are changing for the better to a new type of fashion industry based on ecological and holistic principles of closing the loop on materials that prioritizes our communities and values and respecting all the people in the supply chain.”

"So we really have to understand the behavior of change and invent it. Sustainability asks us at NASER as human beings to consider really deep questions about how personal relationships to nature and the ethics in our actions. We need to encourage on bringing personal values to work. We always need to come up with creative solutions and preserve innovation. We at NASER seek to be more organic and using renewable energy. We are always considering crucial key points that have an impact on our planet such as animal free, deforestation, water use, soil erosion, and energy use.“

Omar NASER :: CREATIVE DIRECTOR
NASER, the new spirit of tradition.

More about what we believe in:

NASER, the new spirit of tradition.
Sustainability
Synonymous with the best of creativity and the Italian manufacturing tradition, but, with passion, we actively connect our customers into sustainability yet making them feel valuable with our originality and the beauty of our products and the overall elegant look.
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NASER, the new spirit of tradition.
Materials
The importance of selecting the best natural fibres directly from the markets of origin, has been the cornerstone of Naser’s pre-eminence in the luxury fabric market. A positive and fair relationship with the communities, regions and countries was essential for the success and for the constant improvement of fibres.
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NASER, the new spirit of tradition.
Commited to
NASER is also synonymous with the best of creativity and the Italian manufacturing tradition. In the years ahead, our people will look to us for guidance and inspiration, they want to know that we care for them and their families, they will model their behavior on our integrity and they will get that courage from our steadfastness.
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