Milan is our chosen city
If you go beyond the narrow streets and past the house facades; you will discover fantastic interiors; the small intricate gardens and intimate refined settings are reminiscent of something exclusive and private. Something from the past, the beauty of the city is in harmony with our style of work, Milan has changed a lot from the past yet it didn’t lost its atmosphere that can absorb and protect us while we work. We can participate in the life of the city in whatever way we feel best for us.
Milan is the capital of fashion
Milan city is the main inspiration for NASER as the foggy beautiful city, part of the creativity process is derived from the culture of Milan and its people, choosing Milan as our headquarter is due to the comprehensive understanding of what makes us move forward and finding creative people in the fashion industry would be for sure Milan.
Moreover, the competition in the fashion houses in Milan speeds up creativity and pacing up with disruptive technologies.
La dolce vita
Another inspiration of the Milanese culture and the overall Italian culture is “la dolce vita” which literally translates to “the sweet life” which is that our work and passion needs this in the whole process for A to Z. In addition, NASER strategy is “MADE IN ITALY” as couture label so this would be a big push for NASER and its quality thus this is going to be found in ITALY. Later our sub labels will be made all over the world.